Creative Commons
Creative Commons (CC) are essentially 'things' that have shared ownership. This is a very basic description. It is an excellent idea and since 2001 has allowed millions of collaborations between media content creators and publishers.
The main points and description of Creative Commons
are highlighted in this video by Wikimedia Foundation titled What is Creative Commons?
YouTube is one of the largest platforms where CC is most apparent and widely used. Thousands of videos based on the same topic/same tone will use very similar, if not the same music. It's always a generic track often without vocals, due to the 'free' usage meaning there is no need to pay for singers.
Gamification
Video games are bigger than ever. In recent years, the video games industry has
become bigger than the film and music industries. According to David Mullich,
an instructor at The Los Angeles Film School in Hollywood, “the video game
industry made twice as much money in 2013 than did the film industry”. He goes
on to give details that the worldwide box-office revenue for the film industry
was “$35.9 billion”, and the revenue for the video game industry was “$70.4
billion”.
Video games are one of the ways forward for companies to promote or expand their products. For example, the Marvel Cinematic Universe (MCU) is the biggest thing in cinema right now, raking in millions of dollars with every film release. They have recently released the super-successful Marvel's Spider-Man on PlayStation 4. This has given them the option and increased encouragement to develop an MGU (Marvel Gaming Universe). This would be separate canon from the comics and films, and would therefore appeal to many fans as new and different stories but still with the characters we all love to read and watch in comics and cinemas. The interaction element creates a more personal and relatable connection with the characters. In Marvel's Spider-Man, Peter Parker is such a well written and interesting character that the players are wanting to do the things that Peter is. Random crimes pop-up around the city, and players can choose to help or just ignore them. Many players, including myself, feel the duty that Spider-Man feels to protect the city and citizens, meaning we always go to help with crimes. That's what gaming does. It involves the player, gives them decisions to make, and ultimately makes them become the character.
Sources:
COMMONS TRANSITION (2018) The History and Evolution of the Commons [Online] Available at: http://commonstransition.org/history-evolution-commons/ [Accessed 09 December 2018]
WIKIMEDIA FOUNDATION (2017) What is Creative Commons? [Online Video] February 7th. Available from: https://www.youtube.com/watch?v=dPZTh2NKTm4 [Accessed 09 December 2018]
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